Campaign Plan 04 - Roles & Organization
With a campaign plan summary, messaging, and goals in place, you can now outline the roles, responsibilities, and organization of your campaign team and headquarters.
Specify a budget and the number of people you plan to hire. Based on your tentative budget and the size of your team, the roles of each team member are going to change. Start with a campaign manager, and if the budget permits, move on to a finance director, a political director, a comms director, and then a digital director. As a campaign becomes larger, more positions will be added within each of those categories.
Organize the various elements of your campaign and assign the roles, responsibilities, and functions to your staff based on their skills and the campaign’s resources.
If you have trouble breaking down the complexity, think of a campaign as having 4 main components all centered around the campaign headquarters.
Although every campaign section has a critical function, each campaign will emphasize different elements. A stronger grassroots operation is going to focus more on political, while a campaign with more money will put more emphasis on marketing and advertising through comms and digital. In an ideal race, a campaign will be able to do everything with plenty of staff, money, and time. Unfortunately, that is almost never the case in politics.
To summarize the functions:
- Headquarters: Campaign Staff & Operations
- Communications: TV, Media, & Message Development
- Finance: Fundraising & Financial Compliance
- Political: Grassroots, Field Operations, and Coalitions
- Digital: Online Outreach, Data, & Research
While merely an overview, this should help you organize the headquarters and campaign roles when assigning staff responsibilities and developing your campaign plan.
Have any more questions on setting up your political campaign? If interested in learning more and getting involved by running, contact us at:roosevelt.tech
May 12, 2023
Updated June 14, 2023
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